American Beverage Association
The American Beverage Association is the trade association that represents America's non-alcoholic beverage companies. The industry has a direct economic impact of more than $189 billion, provides over 264,000 jobs in communities across the country and helps to support hundreds of thousands
more that depend, in part, on beverage sales for their livelihoods. The American Beverage Foundation for a Healthy America strives to make a significant contribution to the health of local communities by providing grants to support community organizations that work to advance both the physical health of their local citizens and the environmental health of their communities.

The American Beverage Foundation for a Healthy America is a proud partner of the USCM's Childhood Obesity Prevention Grants Program. Our partnership supports mayoral initiatives that promote health and wellness and environmental sustainability with innovative programs that have a lasting impact on our communities. The partnership builds on the beverage industry's longstanding work to strengthen communities and empower consumers.

Last year, ABA and America's leading beverage companies - The Coca-Cola Company, Keurig Dr Pepper and PepsiCo - launched Every Bottle Back, a breakthrough effort to reduce the industry's use of new plastic by making significant investments to improve the collection of the industry's valuable plastic bottles so they can be made into new bottles, as intended. To accomplish our goal, we're partnering with top sustainability and environmental leaders, such as World Wildlife Fund, The Recycling Partnership and Closed Loop Partners, to improve recycling infrastructure, raise awareness about the 100% recyclability of our bottles and reduce our plastic footprint. To learn more visit EveryBottleBack.Org

BALANCE CALORIES INITIATIVE: Together with the Alliance for a Healthier Generation, America's leading beverage companies are working toward an ambitious goal to reduce calories and sugar consumed from beverages in the American diet. Through product innovation, marketing, and education, we're working to reduce the amount of calories consumed per person by 20 percent by 2025.