By Tom McClimon
December 8, 2003

The House'senate conference report on the FY '04 Omnibus Appropriations bill contains a provision that rescinds $40 million of the $50 million for an international destination marketing campaign. Implementing an international marketing campaign designed to attract foreign visitors to the United States was one of the major action items called for in the Mayors 10-Point Action Plan adopted by the Conference of Mayors Travel and Tourism Task Force.

Efforts are underway by the Travel Business Roundtable and the Conference to nullify the recision and restore the $40 million for destination marketing.