August 6, 2012

For the past three years, The United States Conference of Mayors has partnered with Purdue Pharma LP to conduct the very successful and popular “Safeguard My Meds” public awareness campaign to address the issue of prescription drug abuse. Working together, Purdue and the Conference of Mayors have recorded hundreds of radio and television public service announcements (PSAs) featuring mayors warning against the dangers of prescription drug abuse, and offering tips on proper safeguarding and disposal of medications. These PSAs have received significant airtime in media markets across the country, reaching an audience estimated in the tens of millions.

Building upon that success, this year, the Conference of Mayors and Purdue have partnered to sponsor the 2013 Prescription Drug Abuse Recognition Program to honor outstanding educational, public awareness and other initiatives that address the issue of prescription drug misuse and abuse in America's cities. Awards will be made in two categories:

• Large City – Population greater than 100,000

• Small City – Population of 100,000 or smaller

Two awards will be made in each category – second place winners will receive $5,000 and first place winners will receive $10,000. All Conference of Mayors member cities are eligible to apply.

The deadline for receipt of applications is September 14. Winners will be announced at the Conference of Mayors Winter Meeting in January 2013. All applications must be submitted online at www.usmayors.org/drugawareness.

If you have any questions about the 2013 Prescription Drug Abuse Recognition Program or need additional information, contact Crystal Swann by telephone at 202-861-6707 or by e-mail at cswann@usmayors.org.