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Four Cities Win Grants for Outstanding Prescription Drug Abuse Prevention Initiatives

January 28, 2013


The United States Conference of Mayors announced the winners of the 2013 Safeguard My Meds Prescription Drug Abuse Recognition Program, during the 81st Winter Meeting in Washington (DC). Awards were given to outstanding local initiatives that have the greatest potential to reduce the misuse and abuse of prescription drugs, particularly among young people.

Grants were made to mayoral-based initiatives in four cities: Asheville, Baltimore, Madison, New Bedford.

The grant program is the latest initiative in a four-year partnership between Conference of Mayors and Purdue Pharma, L.P., with the goal supporting and/or enhancing existing prescription drug abuse prevention programs in America’s cities, as well as encouraging the development of new and innovative programs. The successful Conference of Mayors /Purdue Pharma partnership began in 2009 with a nationwide public awareness campaign, featuring mayoral PSAs on the dangers of prescription drug abuse, and offering simple steps parents can take to protect their children by properly storing and disposing of medication in the home. To date, mayors have recorded more than 200 radio and television PSAs, which have reached an audience of millions in cities across the country.

“I am proud to be a part of this important partnership with Purdue Pharma,” said Conference of Mayors CEO and Executive Director Tom Cochran. “Together, the Conference of Mayors and Purdue Pharma have taken a national leadership role in the fight against prescription drug abuse, particularly among our young people, and these awards are an important step in supporting the efforts of mayors on the ground, at the local level.”

“We congratulate the mayors who have won this year’s award and applaud the efforts of all the mayors who participated throughout the years in the Conference of Mayors Safeguard My Meds public education campaign,” said Purdue Pharma Healthcare Alliance Development Executive Director Pamela Bennett, RN, BSN. “The Conference of Mayors has been a valuable partner in helping to educate the public about the importance of safe storage and disposal of medication, and we look forward to our continued partnership.”