PUBLIC AWARENESS CAMPAIGN FOR ARTS EDUCATION
WHEREAS, Americans for the Arts, in partnership with the Advertising Council and the NAMM Foundation will launch the second phase of its award-winning public service advertisements(PSAs), titled “The Arts. Ask for More.” The campaign will feature brand new creative television, radio and print ads promoting the benefits of arts education in America; and
WHEREAS, these PSAs build on the original series of ads first launched in 2002 in partnership with more than 350 local, state, and national partners, during the first phase of the campaign including The United States Conference of Mayors, to help promote the campaign in media markets across the country; and
WHEREAS, Americans for the Arts and The Advertising Council in the past secured media distribution relationships with numerous networks and media outlets including -- CBS, NBC, ABC, FOX, BRAVO, VH1 as well as with The New York Times, USA Today, CondeNast publications and many other local, regional and national media companies and will seek to expand the distribution even further during the second phase of the campaign; and
WHEREAS, the first phase of the PSA campaign generated more than$150 million in donated media making it one of the Ad Council’s most successful campaigns over the past several years; and
WHEREAS, “The Arts. Ask for More.” PSA materials will be distributed to thousands of television stations, radio stations, newspapers, magazines, billboard companies, and websites; and
WHEREAS, the goal of the multi-media campaign is to increase the public's awareness and action that participation in the art is essential to the development of every child, and to spur the integration of the arts more completely into homes, schools and communities; and
WHEREAS, the PSAs direct parents to visit www.AmericansForTheArts.org where they will find ten simple ways on how to include the arts in their children’s lives, including registering their children for school and community programs, reinforcing the benefits of the arts in your conversations, and communicating the importance of the arts with teachers, principals and elected officials. The site also features on online resource center to help parents, teachers, school board leaders, and advocates increase the presence and quality of arts education in their schools; and
WHEREAS, The United States Conference of Mayors unanimously passed a resolution in 2001 endorsing partnership in the public awareness campaign to promote arts education; and
NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors specifically endorses the second phase of“The Arts. Ask for More.” public awareness campaign.
BE IT FURTHER RESOLVED, that the United States Conference of Mayors urges the nation’s local arts agencies to actively participate in the campaign at the local level, and also to motivate parents and other citizens to take action on children’s behalf to ensure the return of a comprehensive arts education in schools.