PUBLIC AWARENESS CAMPAIGN FOR ARTS EDUCATION

WHEREAS, Americans for the Arts, in partnership with the Advertising Council, launched the - Art. Ask for More. - national public awareness campaign in January of 2002 designed to motivate parents across the United States to get more involved in ensuring their children receive a comprehensive arts education; and

WHEREAS, Americans for the Arts has secured more than 315 local, state, and national partners, including The United States Conference of Mayors, to help promote the campaign in media markets across the country; and

WHEREAS, Americans for the Arts and The Advertising Council have secured media distribution relationships to date with CBS, NBC, ABC, FOX, BRAVO, VH1 as well as with The New York Times and many other media companies; and

WHEREAS, this multi-year public awareness campaign has developed advertising materials for television, radio, newspapers, magazines, internet, and billboards with the - Art. Ask for More. - message; and

WHEREAS, Art. Ask for More. PSA materials have been distributed to more than 1,300 television stations, 5,500 radio stations, 9,600 newspapers, and 1,900 magazines; and

WHEREAS, the goal of the multi-media campaign is to increase the public's awareness and action that participation in the arts is essential to the development of every child, and to spur the integration of the arts more completely into homes, schools and communities; and

WHEREAS, the United States Conference of Mayors unanimously passed a resolution in 2001 endorsing the development of a public awareness campaign to promote arts education,

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors specifically endorses the - Art. Ask for More. - public awareness campaign and encourages its active partnership in the campaign. Be it further resolved that the United States Conference of Mayors urges the nation's local arts agencies to actively participate in the campaign at the local level, and also to motivate parents and other citizens to take action on children's behalf to ensure the return of a comprehensive arts education in all of our nation's public schools.