Mayors Business Council


American Beverage Association

Summary:
Founded in 1919, the American Beverage Association (ABA) is the trade association representing America's non-alcoholic refreshment beverage industry. ABA is the leading policy and public education advocate for its member companies, which represent hundreds of beverage producers, distributors, franchise companies and support industries. Together, they bring to market hundreds of brands, flavors and packages, including regular and diet soft drinks, bottled water and water beverages, 100 percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas.

The ABA membership has a longstanding commitment to being part of the solution to childhood obesity. With innovative industry initiatives, ABA members have shown their commitment to this national public health challenge is significant and will have a lasting and measurable impact. Notably, the industry has voluntarily reduced calories from its beverages sold in schools by 90 percent through its national School Beverage Guidelines. In support of First Lady Michelle Obama’s “Let’s Move!” campaign, the industry announced its Clear on Calories initiative, voluntarily placing clear calorie labels on the front of every bottle, can and pack they produce. Most recently, industry announced its Calories Count™ Vending Program, which provides calorie information on vending machines, encourages lower-calorie beverage choices and reminds consumers that “calories count” in all the choices they make.

The industry also plays an important role in our nation’s economy. With a direct economic impact of $141.22 billion, it provides more than 233,000 jobs and helps to support hundreds of thousands more that depend, in part, on beverage sales for their livelihoods. Beverage companies and their employees, and the firms and employees indirectly employed by the industry, provide significant tax revenues - more than $14 billion at the state level and $22.7 billion at the federal level - and contribute more than $765 million to charitable causes in communities across the nation.

Special Interests:
Environment, Health Care, Infrastructure, Tax Legislation, Transportation, Waste Disposal, Waste Water Treatment

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