American Beverage Association
BACKGROUND: The American Beverage Association (ABA) is the trade association that represents America’s non-alcoholic beverage companies. The non-alcoholic beverage industry has a direct economic impact of $169.1 billion, provides more than 239,000 jobs in communities across the country and helps to support hundreds of thousands more that depend, in part, on beverage sales for their livelihoods.
PARTNERSHIP WITH THE U.S. CONFERENCE OF MAYORS: ABA and the American Beverage Foundation for a Healthy America (ABFHA) are proud to be working with the U.S. Conference of Mayors (USCM)on the Childhood Obesity Prevention Grants Program. This partnership supports obesity prevention programs, raises awareness about the importance of leading a balanced lifestyle and will have a lasting impact on recipient communities. The partnership with USCM builds upon longstanding work by the beverage industry to support nutrition education for children, strengthen communities and empower consumers.
BALANCE CALORIES INITIATIVE: In 2014, the American Beverage Association, America’s leading beverage companies and the Alliance for a Healthier Generation announced a landmark agreement to reduce beverage calories in the American diet. Together we will work aggressively toward a goal to reduce beverage calories consumed per person nationally by 20 percent by 2025. To do so, we will leverage our strengths in marketing, innovation and distribution to promote smaller-portion sizes, water and no- and lower-calorie beverage options. We will promote calorie awareness and balance on point-of-sale equipment nationwide.
This effort builds upon our national School Beverage Guidelines, which led to a 90 percent reduction in beverage calories shipped to schools, as well as our Clear on Calories front-of-pack calorie labeling program, Calories Count™ Beverage Vending Program and industry’s ongoing innovation to provide more choices, smaller portions and fewer calories.
Programs and initiatives like these have a meaningful impact and strengthen communities across the country.
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